Strategi Promosi untuk Menarik Minat Nasabah di BMT UGT Sidogiri Cabang Pembantu Mumbulsari Kabupaten Jember

Abstract

The fourth component of the marketing mix is promotion strategy, which is a sort of communication used to educate and persuade potential customers about products and services. Promotion may be beneficial for both consumers and producers. The purpose of this study is to determine how well promotional strategies to pique customer interest are being used at BMT UGT Sidogiri, Mumbulsari Sub-Branch, Jember Regency. This study employs qualitative research, collecting data through observation, interviews, and recording, and then analyzing it according to Miles and Huberman's theoretical framework. According to the study's findings, the BMT UGT Sidogiri Mumbulsari sub-branch employs both advertising promotions and face-to-face sales promotions as part of its promotional efforts to pique customers' interest.