Pengaruh Online Shop Terhadap Perilaku Konsumtif Mahasiswa di Sekolah Tinggi Ekonomi Islam (STEI) Walisongo Sampang

Abstract

Today, the growth of the internet has altered every aspect of life, including the business world. Online retailers are available for shopping, provided you have access to the internet. The provided convenience amenities also influence overindulgence, which results in consumptive behavior. This is a common occurrence among adults and youth, especially Walisongo Sampang Islamic Economics College pupils. This study examines a number of variables, including product quality, price, ease of access to information, and societal trends, to determine the extent to which the presence of an online store (X) influences consumer behavior (Y). This study employs a quantitative research design. Twenty-seven students made up the sample used in this study. Written statements are sent to respondents who make online purchases as part of the data gathering process. IBM SPSS Statistics V.20 was used to process data in order to perform data analysis. Next, perform an examination of the data utilizing partial tests (t-test), validity, reliability, classical assumption tests, and simple linear regression analysis. The study's findings demonstrate that, with a coefficient of determination (R Square) of 42.8%, the online shop variable (X) significantly influences the consumer behavior variable (Y). Meanwhile, other factors not covered in this study have an impact on the remainder.