Analisis Penggunaan Media Tiktok dalam Meningkatkan Penjualan Berdasarkan Perspektif Bisnis Syariah pada Online Shop Ayy Fashion

Abstract

This study is based on the existence of technology that is becoming more sophisticated and is still evolving, particularly in the area of product marketing, which has led to fierce competition between various products. An example of this is contemporary marketing that is done online via social media, in this case, after initially only using traditional media. Initially, just WhatsApp, Facebook, and Instagram were used by Ayy Fashion to promote its items, but over time, TikTok media has been included. The qualitative data used in this research approach includes both primary and secondary data. This primary information was gathered from observation and primary data sources like direct conversations with the proprietor of the Ayy Fashion Online Shop. These supplemental data, however, are taken from dictionaries of marketing, social media, and documentation. Based on the findings of the research and analysis that the researcher has described, it can be concluded that the sales method used by Ayy Fashion, which utilized TikTok media in addition to Facebook, Instagram, and WhatsApp, has had a significant impact on increasing income. Although the owner only focuses on the product being sold, and the photos and videos posted only use official images taken directly from the seller, where Ayy Fashion takes the goods in terms of business ethics, the owner does not really pay attention to the photo and video models in the photos and videos. Sharia The following are some examples of Islamic business practices and ethics: Businesspeople should be trustworthy and honest (shiddiq). In order to do business in Islam, one must be trustworthy toward oneself and others. Islam strongly urges conducting business fairly and forbids lying.