Transformasi Digital Marketing Bagi Umkm Sektor Kuliner Sebagai Upaya Pemberdayaan Ekonomi Pasca Pandemi di Kabupaten Banyuwangi

Abstract

The COVID-19 epidemic has created a shift in people's lifestyle. The internet is utilized for all activities. To address these demands, Micro, Small, and Medium-Sized Enterprises must be able to make the transition from traditional to digital. Consumers also profit from the digital revolution, in addition to Micro, Small and Medium Enterprises, who gain from its ease and advantages.