Strategi Komunikasi dalam Meningkatkan Debitur pada Pinjaman Kupedes di BRI Unit Tembokrejo Muncar Banyuwangi

Abstract

Trust, both from the bank and its clients, is the primary factor in determining a banking company's success. With this confidence, the bank is able to give its clients the greatest service and ensure their pleasure. A microfinancial institution called Bank Rakyat Indonesia (BRI) Walling Rejo Unit operates at the Muncar area's subdistrict level. This BRI Unit intends to assist locals and microbusiness owners in rural Indonesia, particularly in Muncar District. This BRI Unit seeks to offer amenities and conveniences including loans to its consumers in addition to services for small business owners. This study employed a descriptive qualitative methodology. The findings of this study show that the communication strategy used at BRI, Batingrejo Unit, Muncar Sub-District, Banyuwangi District to increase debtors on Kupedes loans is based on an objective evaluation and also the system for granting Rural General Credit (Kupedes) at the BRI. The procedures that must be given to prospective debtors on Kupedes loans are presented by the Kupedes initiator (Mantri), and are realized in the form of.